Washing powder is still relatively large, but it is falling every year, and the development faces greater challenges。
How to explore the advantages of washing powder products, improve the shortcomings, upgrade the performance, so that washing powder products and other products to compete differently, is the main problem facing the development of washing powder。
Breakthroughs can be made in the following aspects:
1 Maintain the advantage of washing power
Compared with other fabric detergents, the high cleaning power of washing powder is a major feature and has obvious advantages。
Shanghai department store exhibition learned that the fundamental washing products is decontamination, washing powder must hold their bottom line, maintain a high cleaning power, in order to occupy the commanding heights in the fierce market competition, which is precisely the advantages of washing powder。
2 Improve solubility
Improving the solubility of washing powder, especially the low temperature instant solubility is very important, but also a technical problem。At present, the solubility of washing powder in the market is uneven, and there is still a lot of room for improvement。
3 Future Development
3.1 Increased functionality
With the rapid development of the national economy and the rapid improvement of people's living standards, the majority of consumers have put forward higher requirements for washing, and single washing products have been difficult to meet the needs of consumers。
In the final analysis, the superior performance of natural soap powder attracts consumers, in addition to having high cleaning power, low foam and easy bleaching, hand and clothing protection, water saving, energy saving, green environmental protection and other functions meet the needs of consumers, but also in line with the national sustainable development policy。
Shanghai department store exhibition learned that in recent years, foam powder, oxygen bleaching powder and other products are selling well, and the market share continues to rise, mainly because the foam powder has the function of bleaching, sterilization and stain removal, which solves the actual needs of consumers。
Now consumers not only need to wash clean, but also to use with confidence。This requires our products to remove stains at the same time, but also reduce skin damage and fabric damage, safe and easy to use, safe for the environment, etc., which are the direction of our formulation developers。
3.2 Concentration
Concentration is an important trend in the development of detergents. Concentrated products have high active matter and strong detergency, which enhances the washing effect of products per unit mass, and has the advantages of saving packaging materials, reducing emissions, reducing transportation costs and reducing storage space。
3.3 Develop neutral or low alkalinity laundry detergent
In order to meet the needs of some hand washing or high-end clothes washing, low alkalinity (pH value of about 9) or neutral (pH value between 6 and 8) laundry powder can be developed, and the formula can make up for the loss of detergents caused by low alkalinity by increasing the active substance and adding special additives。
3.4 Improve product appearance, aroma, etc
Appropriately increase the category and content of colored particles, including active particles, instant particles and other multi-functional particles, etc., to improve product performance while also making the appearance of washing powder products richer。
The aroma of washing powder, the fragrance in the washing process and the lingering effect after washing are the same as the appearance of the product, which is the direct experience of consumers。
The above is the laundry detergent product related information brought by the small edition of Shanghai Department Store Exhibition. You are welcome to visit the site to understand, so that you can understand this information will be more helpful。
Source: China Light Net
