Analysis of aromatherapy market status
Department store exhibition learned that spices, but in fact before 2014, the domestic local aromatherapy is still almost a blank。The market is mostly a few foreign brands, but also such as Hermes, Ruden's, Water of Parma such as the spin-off。
But in fact，If we take Western aromatherapy and culture as the mainstream，You will find，The barriers to bringing the industry to China will be low，Since there's plenty of flavor and spice to go around，There are also rich deployment, OEM production technology，It's not that difficult to reproduce;But as some practitioners fear，Its combined cost would be quite high。
According to our industry data, the current penetration rate of China's perfume market is only 5%, which is in sharp contrast to 50% in the United States and 42% in Europe. Compared with the development history of Europe and the United States, it will take about 30 years for China to significantly increase its fragrance rate。
But this also means that China's fragrance market development space is also very broad。Reports predict that by 2026, the scale of China's perfume market will reach 5.3 billion US dollars, showing a rapid growth trend。
In recent years, consumers have gradually increased their attention to fragrance products, the rise of the olfactory economy, various kinds of fragrance products frequently appear in public life, product types are increasingly rich, including perfume, essential oil, scented candles and so on。
With the rise of national tide wind and health hot, Chinese incense culture has once again become the focus of attention。The "gold content" of olfactory economy is increasing day by day in contemporary society, and Chinese incense has become an indispensable part of it with its unique cultural charm and sensory experience。
The big highlight of Chinese fragrance is the strong penetration and the fragrance is long and thick。Some time ago, the reporter came across a Chinese incense shop at a street stall。Even in the bustling, mixed with various flavors of the busy city, the elegant aroma of Chinese incense is also pungent and impressive。
Aromatherapy market prospect trend research and analysis
"Although high-end incense sticks have a smaller share of the market, they occupy significant attention。This category is defined as high-end in large part because of the scarcity of its raw materials, especially the two top spices, aloes and sandalwood。These spices are prized not only for their natural properties, but also because their acquisition depends on the growth cycle of the tree。This means that high-quality agarwood and sandalwood often take decades or even hundreds of years to form, which directly leads to the non-renewable nature of these spices。"Chengdu a religious heritage law is said。
Because high-end incense has strict requirements on the age of raw materials, this further exacerbates its scarcity。For example, the formation of old sandalwood and old agarwood takes a long time, and these precious spices cannot be replenished in the short term once they are harvested。Therefore, the production of high-end incense is often limited by the supply of raw materials, it is difficult to achieve large-scale mass production, which also explains why the so-called high-end incense on the market is limited in number and high in price。
The department store understands that with the increase of personalized demand, the incense market has been more segmented and more specialized。From high-end custom incense to functional incense products suitable for different scenarios, the incense market is moving towards meeting the diversified needs of consumers。
The above is the aroma market related information brought by the small edition of the department store exhibition. If you are interested in this industry, welcome to visit and exchange。
Source: China Research Network
